Is Link Building Dead and Buried?


Links have always been an essential element of SEO, but with the prominent rise of Social Media and other marketing elements that have in the past encouraged the use of ‘black hat’ tactics, it can be easy to see why the importance of links may have been removed and why people may be scared at the idea of making it a part of their SEO strategy.

Don’t be deceived, link building is still crucial and if you want to succeed online you better have a strategy in place.  There is just more to do these days.

The idea that link building is dead and buried may have been true a few years ago, but with the recent Google updates, especially Penguin, the problem has been addressed and the current environment for link building is more honest and focuses not on sheer numbers, but on quality links – it is now all about ‘link earning’.

‘…The objective is not to ‘make your links appear natural’; the objective is that your links are natural.’– Matt Cutts

The Successful Link Builder

As mentioned, the rollout of Google Penguin in 2012 has had a serious and deep-rooted impact in how links are considered in SEO. It has created a shift from schemes to strategies. Pre-2012, the SEO focus was upon manipulating the Search Engine algorithm by generating as many links as possible from a variety of domains and little attention was given to the quality of links, sites or anchor text. This led to a new generation of incestuous SEO practices such as link wheels. When Google said enough, much of the fall out led to the collapse of these sites and eradication of these practices. These techniques, while well established, became known as ‘black hat’ tactics. And a long list of approaches soon became not only unpopular, but counter-productive.

To give you an indication, here are some tactics that are (thankfully) dead in the world of 2015 SEO:

  • Abusing Blog networks
  • Buying links
  • Link wheels
  • Trading links
  • Low quality or irrelevant sites providing links
  • Anything from a source that resembles spam (excessive comments, article marketing etc.)

Learn more, grab your copy of The Death of SEO (link to )


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